Privacy Policy

The data controller responsible for the processing of personal data via this Website is:

Baxter Holridge Ltd

Company Number: 16463497

Trading as: Slyt

Registered Address: 11 Farm Close, 12 Farm Lane, London SW6 1PS, United Kingdom

Email: legal@sl-yt.com

As data controller, we determine the purposes and means by which your personal data is collected and processed.

We collect only a minimal amount of personal data on this Website. The data we collect falls into two categories:

(a) Personal Information Submitted by You

If you choose to submit a contact form, we collect the following information:

• Your full name
• Your email address
• The content of your message

No other personally identifiable data—such as phone numbers, job titles, file uploads, or company details—is collected through the Website.

(b) Technical and Analytical Data

We collect anonymised usage data through our hosting and analytics provider (Vercel Inc.). This may include:

• Browser type and version
• Operating system
• Device type
• Pages visited and time spent
• Referral source

We do not collect IP addresses or use cookies for tracking, profiling, or advertising purposes. We do not deploy third-party marketing pixels, social embeds, or behavioural trackers on this Website.

The legal basis on which we process personal data submitted through the contact form is our legitimate interest in operating our business and responding to enquiries from potential customers, partners, or stakeholders.

We consider this processing to be reasonable, expected, and proportionate. Should our processing activities evolve to include direct marketing or newsletters, we will update this policy and seek explicit consent where legally required.

We use the personal information you submit for the sole purpose of responding to your enquiry or request. Your data is not added to any mailing list, nor is it used for profiling, lead scoring, or any form of automated decision-making.

The analytics data we collect is used to understand Website performance and visitor behaviour in order to improve site speed, usability, and content relevance. This data is aggregated and does not allow us to personally identify individual visitors.

We do not sell, rent, or trade your personal data. However, in order to operate this Website and respond to submissions effectively, we make use of a small number of trusted third-party service providers acting as data processors:

• Vercel Inc.: Hosts the Website and collects anonymised usage analytics.
• Sanity.io: Delivers content to the Website through a structured CMS.
• Slack Technologies, LLC: Receives contact form messages via a secure internal Slack channel accessible only to authorised staff.
• Google Workspace / Microsoft 365 (if used for correspondence): May receive message data when follow-up is conducted by email.

All subprocessors are bound by data processing agreements or standard contractual clauses that ensure compliance with the UK GDPR and equivalent international safeguards. No subprocessor has permission to use your personal data for their own purposes.

We retain personal data submitted through the Website only as long as necessary to fulfil the purpose for which it was provided—namely, to assess and respond to your enquiry.

We periodically review submissions and delete those that are no longer needed. In general, we do not retain form submissions beyond 12 months unless an ongoing commercial or legal basis justifies retention.

Analytics data may be retained in aggregate format for up to 24 months, but this data is non-identifiable and used exclusively for performance and reporting purposes.

We are committed to implementing technical and organisational measures to protect your personal data. These include but are not limited to:

• TLS encryption (HTTPS) on all Website traffic.
• Restricted access controls on all internal systems.
• 2FA enforcement for staff accessing Slack and email systems.
• Internal cybersecurity policies, reviewed regularly.
• Monitoring of subprocessor security policies and compliance certifications.

Despite these measures, no system is completely secure. We cannot guarantee the absolute security of your data and recommend that you avoid submitting sensitive or confidential information via the Website form.

Some of our subprocessors, including Vercel and Slack, may store or process data outside of the United Kingdom, including in the United States.

Where such transfers occur, they are safeguarded through mechanisms compliant with UK data protection law, such as Standard Contractual Clauses and supplementary technical measures. We continually monitor the compliance status of our processors and their data handling policies.

As a data subject under the UK GDPR, you have the following rights in relation to the personal data we hold about you:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may ask us to correct any inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your data, subject to any overriding legal obligations.
• Right to Object: You may object to our use of your data where we rely on legitimate interest as the legal basis.
• Right to Restrict Processing: You may request that we temporarily suspend processing of your data.
• Right to Data Portability: You may request to receive your data in a structured, machine-readable format.

To exercise any of these rights, please contact us at legal@sl-yt.com. We may request additional verification to confirm your identity before responding. We aim to respond to all requests within 30 days.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

This Website is not intended for, nor directed to, children under the age of 18. We do not knowingly collect personal data from anyone under this age. If you believe a child has submitted personal data through the Website, please contact us immediately.

We reserve the right to update or amend this Privacy Policy at any time in response to changes in legal obligations, technology, or our data handling practices. All changes will be posted on this page, and where appropriate, notified via the Website interface.

Your continued use of the Website after such updates constitutes your acceptance of the revised policy.